Fun and Simplicity Helped EOS Crush Chapstick

Evolution of Smooth, better known as simply EOS, is an American beauty company. It has revolutionized the lip balm industry.

Chapstick brand lip balms had led the lip balm industry for decades until EOS appeared on the market in 2009. EOS drastically changed the face of lip care by enclosing nourishing mostly organic ingredients in a cute little sphere. With nourishing oils and lip softening ingredients, EOS created lip balms that were fun to use and so delighted users, it outsold Chapstick. In a report by Fast Company, the manufacturers of EOS lip balms felt it was time to have a different look and feel to the waxy lip sticks that passed for lip moisture products.

The quirky round and pastel colored globes created by EOS for their lip balms were seen being used by the likes of Miley Cyrus and Kim Kardashian, which further boosted their sales.

The lip balms are available in a widening array of fragrances including vanilla mint, grapefruit, blueberry sorbet and more. The delightful packaging in easy to hold orbs allow the product to easily be applied on the go. The fun pastel colors such as pink, light blue and honeydew green are the icing on the cake. Also see,

The EOS lip balms, with their softening natural shea butter along with vitamins C and E, are recommended by dermatologists. They are often featured in the latest beauty magazines such as Elle, Glamour, Racked and Marie Claire.

EOS introduced a shimmer orb that adds a soft color and shine to the delightful natural orb of softness. EOS also makes lip balm in a traditional lipstick shape for those who prefer it, with the same natural ingredients. However, most women, who are the largest market for EOS lip balms, love the fun globe shape and fun colors of the round EOS containers.

EOS Lip Balm – One Of The Most Popular Lip Care Products In The Market Today

Buying a lip care product has always been a no-frills affair of going to any departmental store or supermarket and putting in your shopping bag the first product you see from Chapstick. The cylindrical tube from Chapstick was almost a norm in the oral care industry and for people who were a bit adventurous can try other flavors like mint, cherry or even orange. However, around seven years back, the industry saw a revolutionary product from EOS. The EOS Lip Balm swept the market altogether and put other lip care products on the backburner singlehandedly.

EOS, an abbreviation for the company’s full name Evolution of Smooth, became a sensational name in the fashion industry as well with popular magazines covering the company’s latest product quite frequently. Each and every supermarket in town, starting from Target to Walmart and from Walgreens to Skin Care AU began to put it on the front shelves in the lip care segment. And, to add to the hype, even the famous celebrities like Kim Kardashian, Miley Cyrus, and Christina Aguilera were seen using EOS Lip Balm, and this gave the product that much needed flare of popularity among the masses it needed.

The company sells over a million units of EOS Lip Balm every week, and the growth has been exponential since its inception. It is currently the second best selling lip balm in the United States, leaving the other counterparts in the industry that have been in the business for much longer, far behind. EOS is one of the fastest growing companies in the oral care sector, and the current valuation of the company stands tall at over $250 Million.

Sanjiv Mehra co-founded the company and mentioned in one of the interviews that not building hype around the company was a deliberate move as the primary focus was and is on product creation.