Fabletics: Fun, Stylish Athlesure Wear For Women Of All Sizes

Fabletics is a company launched by Kate Hudson, Adam Goldenberg and Don Ressler in July 2013. Initially an online subscription retailer, Fabletics sells an innovative line of women’s sportswear as well as accessories called athleisure. Based on members lifestyle and fashion preferences they’re offered personalized outfits that are chosen especially for them. A subsidiary of JustFab, the Fabletics line was expanded in June 2015 to include a men’s activewear line called FL2. Beginning in spring 2016 the company also began offering women’s dresses and swimsuits. In August 2016 Fabletics’ parent company, JustFab changed its name to TechStyle Fashion Group.

Fabletics was created to give women of every size and shape easy access to high-quality, affordable performance gear designed to help them get healthy and look good doing it. The clothing in the Fabletics line is made from spandex-like sweat-wicking materials that give women the freedom to move with ease whether they are having a night out with friends, working out at the gym of lounging on the beach.

Initially conceived as strictly an online subscription company that delivers clothing directly to its members, Fabletics has begun opening brick and mortar stores. In fall 2015 the company began operating retail stores in General Growth Properties Inc. and Westfield owned malls in cities throughout Colorado, New Jersey, Ohio, Missouri, Nevada, North Carolina and several other locations. Reports state Fabletics plans to open between 75 and 100 retail locations over the next 5 years. Its goal is to make its comfortable, stylish, affordable clothing easily accessible to as many women as possible.

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CMO of Kate Hudson’s athleisure brand Fabletics on retail industry

When Don Ressler and Adam Goldenberg, Co-CEOs of JustFab Inc. decided to get together with Kate Hudson to launch Fabletics, the brand was conceived to provide the activewear marketplace with easily accessible stylish, high-quality women’s wear at affordable prices. Members simply filled out a survey listing their lifestyle and workout preferences. For less than $50 a month they would receive personalized outfits chosen for them based on their stated preferences. Now with Kate Hudson’s vision the three are working to make Fabletics all inclusive.

As the company celebrates its third anniversary the focus is now on making Fabletics all inclusive. To do this they are creating clothing not only for fitness fanatics and casual athletes, but on women of all sizes as well. Fabletics now offers a wider range of sizes to accommodate women that are just a bit bigger. It’s an exciting time. The company calls this new expansion a celebration of women of all sizes. This move is designed to produce stylish clothing that look good on any woman regardless of her size.

Now no matter their size or shape more women have access to fun, fashionable, stylish clothing at affordable prices. Kate Hudson, Adam Goldenberg and Don Ressler are in the midst of revolutionizing clothing for women.

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