Doe Deere was born and raised in Russia. She was 17 when she came to the United States and spent her time in New York. She now resides in Los Angeles, California. She considers herself to be both ambitious and imaginative and believes in big dreams. Her biggest dream was that of being a musician which she accomplished while in New York.
Doe gained an understand of career and marketing through her time spent as a musician. She learned to appreciate the individuals who attended her events. That was her beginning although eventually she ended up in the field of makeup. She considers herself to have entrepreneurial qualities.
Doe’s very first business was in Russia. When she was 13 she sold temporary tattoos as a novelty item. She had a lot of fun selling them to her classmates. She wore them herself and told everyone it was cool to wear temporary tattoos. She then spent 14 years of her life in New York.
Doe reached adulthood in New York and has a deep fondness for the state. She spent a short time in Manhattan and nine years in Brooklyn. She says Brooklyn was her stomping ground. She associates the time she spent in New York with her band. She met her husband because they were in a band together and from the start were able to collaborate well with each other. They were both writing songs as well as promoting the band and it started their relationship. They work quite well together.
Doe believes people should follow their hearts since there is something special in everyone. A personal quality or unique skill that will allow them to reach their potential. Earlier in life she felt like she was different and alone. It was when she realized she was just like all the other people in the world she created her makeup company Lime Crime.
She went for unusual and bright colors because at that point in time they were incredibly difficult to find. She loved those types of colors and since she couldn’t find what she wanted she created it. She was rather surprised so many girls had the same taste but that was what made Lime Crime profitable.
To Doe, makeup is freedom. The freedom to be herself without being judged. Her background is in fashion and her major in college was also fashion. She believes makeup, hair and fashion go together and create the image of who people are.